The Strategist That Knows How Creativity Converts

I started out telling jokes on stage. Now I tell stories that move markets.
Turns out humor, honesty, and emotional intelligence work just as well in marketing as they do in therapy.

I’ve spent over a decade turning complex ideas into campaigns people actually care about.
From launching SaaS platforms and rebranding SEO companies, to writing books about emotional maturity for men who would rather punch drywall than open up — I live at the intersection of psychology, story, and strategy.

Quick Highlights:

  • Creative strategist & content lead with 10+ years in SaaS, SEO, and consumer brands

  • Author of All the F@cks I Have to Give — a journal series on vulnerability and growth

  • Founder of Sphere™ — a system for measuring marketing influence

  • Former stand-up comedian, forever student of human behavior

A collage of various images including an astronaut in space, a colorful book cover titled "Color Your Fs Away" by Kiko Lopez, a food-themed illustration titled "The Sauce," a podcast promotion about writing 1000 words or more, a motivational quote "All The Fucks I Have To Give," PosiRank SEO company advertisements, a skeleton relaxing on the beach, a gas station at night with scattered beer cans, a mountain landscape with "Fail Greatly" text, a man pointing at a "5 Tips for Better Leads" sign, and a person lifting weights in a gym with "Fit For You Co" overlay.

What I Bring To The Table,

Besides Pizza

  • Scenic landscape of a large lake surrounded by rolling hills and distant mountains under a cloudy sky.

    Brand Strategy & Storytelling

    From defining voice and positioning to building full-funnel narratives, I help brands tell stories that connect emotionally and convert logically.

    Tell Your Story
  • A modern house on a hillside with snow-capped mountains in the background under a cloudy sky.

    Creative Campaign Development

    Campaigns that blend humor, psychology, and performance. From digital stunts to SaaS storytelling, I turn “what if” ideas into measurable wins.

    Get Creative
  • Modern house with wooden and white panels, large glass window, surrounded by yellow wildflowers, mountains in the background.

    Content Strategy, Creative Concepts, AI Innovation

    I build sketches and music that hit fast and hit hard — sharp ideas, punchy delivery, and a creative rhythm that keeps people watching, laughing, and sharing. From dark-comedy shorts to country-trap hooks, I turn quick concepts into high-impact moments built for the scroll.

    Think Differently
  • A modern wooden house on a hillside overlooking a lake with mountains in the background during sunrise or sunset.

    Humor-Driven Advertising

    I write ad copy that cuts through the noise — blending humor, clarity, and human psychology to grab attention and actually drive action. No fluff, no filler, just sharp, memorable lines that speak to your audience in their language and make them feel seen, entertained, and ready to click.

    Feel Something

  • Blog

    Giving Context to My Process.

    Learn Something
  • Table with a bottle of red wine, a glass of red wine, a glass of water, and a bottle of liquor, set in a dimly lit jazz club with a stage, musical instruments, and neon sign that reads 'Whiskey & Wine'.

    Music

  • A cartoon skeleton in a black hooded cloak relaxing on a beach chair under a large yellow and orange umbrella, holding a drink with a tiny umbrella, with a scythe in one hand, on a sunny day by the ocean.

    Content

  • Blue Texas-shaped cutout with the word 'LOVE' in bold, stylized letters, featuring a white star on the 'L' and a white heart on the 'V'.

    Design

  • Colorful book cover titled "Color Your F's Away" by Kiko Lopez with a background of colored pencils. Illustration showing a person in a spacesuit riding a rocket above Earth, with stars and planets in space. Additional small illustrations include a beach scene, a person in a space suit, and a hand pointing to "Come and Take It".

    Concepts

Contact Me

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