Creative Campaign Development & Audience Capture
This section focuses on the strategy and execution behind developing high-impact, culturally relevant, and engaging content campaigns. The work here highlights my ability to maximize audience capture through timely content (seasonal trends), genre-bending concepts (dark comedy, viral challenges), and innovative content formats. You'll see how ideas move from concept to screen, designed to generate discussion and achieve measurable engagement goals across diverse platforms. Be sure to click on all projects to see the full videos!
Creating Movements, Not Just Merchandise
This concept pitch reimagined YETI’s rugged outdoor DNA for the people who love the lifestyle… even if their “hike” is the Whole Foods parking lot. I built a campaign that bridged wilderness credibility with everyday storytelling, showing how YETI fits seamlessly into city commutes, gym bags, lake days, and late-night creativity. The pitch blended lifestyle visuals, emotional language, and brand-driven authenticity to position YETI not just as gear — but as a companion for the kind of moments people actually live. It was bold, clean, and wildly on-brand… the kind of deck that makes you hear ice clinking in a tumbler.
Humanizing Innovation in a World Run by Data
For Accenture, I developed a concept focused on the intersection of technology and humanity — where transformation isn’t just digital, but deeply personal. The pitch reframed Accenture’s expertise through storytelling that highlighted real people, real impact, and real change. Instead of leading with jargon, I led with narrative: how businesses evolve, how teams adapt, and how human-centered innovation creates lasting advantage. The result? A campaign direction that felt premium, global, and unmistakably Accenture — but with emotional resonance and clarity that cuts through the noise.
Turning Creator Energy Into Scalable Brand Momentum
This campaign concept repositioned Tilt as the platform that finally bridges the gap between creator passion and brand outcomes. I crafted a storytelling angle centered on identity, community, and frictionless monetization — showing creators how Tilt becomes the engine behind their growth, not just another tool in the stack. The pitch blended aspirational visuals with product-driven clarity, making the platform feel intuitive, empowering, and built for the modern creator economy. It took Tilt from “cool idea” to “oh wow, this could change the game.”