Content Strategy, Creative Concepts, & AI Innovation

This page features my approach to modern content strategy, creative storytelling, and production efficiency. You'll find work tackling everything from complex SEO algorithms and civic explainers to high-concept comedy and emotional dialogue scripts. I specialize in using AI tools to streamline research, editing, and graphic generation while ensuring an authentic voice and maximum audience connection.

I hope you enjoy the mix of strategic thinking and innovation here. Be sure to click on all projects to see the full videos!

"The Takeout Hit Job"

A high-concept short transforming the relatable experience of binge eating takeout into a police procedural comedy sketch. Developed to demonstrate tonal agility and engaging dialogue through humor and rapid-fire character interactions. The script strategically uses specific product/brand references (e.g., Yellow Bird Hot Sauce, Lactaid) for authentic world-building, proving the ability to create memorable, shareable, and contextually rich content suitable for short-form platforms (e.g., TikTok, Instagram Reels, YouTube Shorts).

The Emotional Bolder

This series of highly relatable and emotionally resonant videos, delivered through an internal "Me vs. Brain" dialogue, strategically explores the complexities of emotional intelligence and maturity in men. The narrative dissects common misconceptions surrounding emotional openness, trauma, and failure, reframing them as necessary steps in a man's lifelong journey of learning and growth. The project's strength lies in its ability to translate complex psychological concepts into clear, engaging, and witty dialogue, making deep introspection accessible. This work demonstrates the capacity to create impactful, socially relevant content that drives discussion around mental wellness and modern masculinity by combining genuine emotional insight with a uniquely engaging short-form format.

Deadly Serious

“Deadly Facts" is a darkly comedic mini-series showcasing the strategic use of micro-content (10–12 seconds) to deliver high-impact messaging. The high-concept premise flips the Grim Reaper trope, placing him in painfully ordinary scenarios to leverage situational humor and audience panic. The series successfully blends morbidity with statistical reality, serving as a unique example of "Trojan Horse" content—delivering sobering public-health statistics (e.g., cell phone deaths, hippo attacks) under the guise of an unfazed, bored comedic character. This project demonstrates proficiency in developing tonally consistent, highly shareable, and format-optimized sketch comedy.

AI-Driven Music Distribution & Genre Segmentation

This music project highlights an innovative approach to content distribution using Artificial Intelligence (AI) genre-transformation tools. The strategy involved taking original compositions and producing multiple distinct versions across various genres (e.g., Pop, EDM, Acoustic, Metal). This execution was designed to achieve maximum audience reach by segmenting markets based on specific genre preferences and algorithmic niches. The work demonstrates not only creative versatility (the core song's adaptability) but also mastery of a cutting-edge digital distribution model focused on leveraging AI tools to optimize discovery across diverse listener platforms and demographics.

Timely Audience Engagement

This music video for "Boogeyman Blues" showcases strong directorial vision and the ability to translate complex lyrical themes into compelling visual narrative. The concept uses striking imagery and cinematic techniques to create a tangible, modern representation of the "Boogeyman"—metaphorically representing internal fears, anxieties, or psychological burdens. The production emphasizes mood setting, utilizing specific color palettes, lighting, and pacing to complement the musical genre and reinforce the song's core message of grappling with personal darkness. This work demonstrates proficiency in visual pacing, mood direction, and executing a cohesive creative vision from concept to screen.