Federico “Kiko” Lopez III

Creative Strategist | Content Director | Marketing Storyteller

Austin, TX | kiko@cerebroworks.org | +1 512-825-6065 | linkedin.com/in/hire-kiko-lopez

SUMMARY

Creative leader blending storytelling, strategy, and psychology to build brands that actually feel like something. Known for turning complex marketing goals into high-impact campaigns that drive engagement, visibility, and sales. Experienced across B2B, SaaS, and DTC brands, leading teams that bridge creative and analytical thinking.

EXPERIENCE

Director of Social Media & Engagement — Posirank (2018 – Oct 2025)

• Scripted and hosted “The Sauce” video series and other social storytelling campaigns that elevated brand authority in SEO/GEO/AEO.

• Built and scaled the company’s entire organic + paid social presence from zero, increasing inbound leads and engagement year-over-year.

• Launched educational video content, podcasts, and live events, improving retention 90% and visibility 40%.

• Produced 100+ deliverables per month using AI-assisted workflows that cut turnaround time by 50%.

Creative Director — Cerebro Works Consulting (2015 – Present)

• Developed brand strategies, messaging systems, and content frameworks for clients across tech, retail, and entertainment.

• Produced multi-format campaigns (video, copy, social, experiential) that strengthened customer loyalty and social engagement.

• Created AI-driven marketing tools like SphereTM Score to visualize performance gaps and brand perception.

Marketing Consultant — Freelance / Agency Collabs (2010 – 2015)

• Partnered with creative and production teams to deliver brand campaigns, copy, and on-camera storytelling across web and social.

• Directed photo + video shoots, wrote branded scripts, and optimized content for SEO and engagement.

EDUCATION

B.A., Fashion Design & Marketing — St. Edward’s University (2009)

SKILLS

Creative Strategy • Content Production • Brand Storytelling • AI & SEO/GEO/AEO Integration • Video & Scriptwriting • Campaign Analytics • Leadership & Coaching • Sales Enablement Content