Federico “Kiko” Lopez III

Fractional Creative Strategist | Content Director | Marketing Storyteller

Austin, TX | kiko@cerebroworks.org | +1 512-825-6065 | linkedin.com/in/hire-kiko-lopez

SUMMARY

Creative leader blending storytelling, strategy, and psychology to build brands that actually feel like something. Known for turning complex marketing goals into high-impact campaigns that drive engagement, visibility, and sales. Experienced across B2B, SaaS, and DTC brands, leading teams that bridge creative and analytical thinking.

I sit at the intersection of:

  • Strategy & execution

  • Brand & performance

  • Humor & clarity

  • AI-powered systems & human storytelling

I don’t just “create content.”
I build content ecosystems that drive visibility, trust, and revenue.

Strategy & Leadership

  • Content strategy & editorial systems

  • Brand voice development & tone frameworks

  • Campaign ideation & big-idea concepting

  • Audience research & positioning

  • Executive thought leadership

  • 90-day content & GTM planning

  • Creative direction & feedback loops

Content & Production

  • Long-form & short-form video (YouTube, Reels, Shorts, TikTok)

  • On-camera hosting & storytelling

  • Podcast development & production

  • Copywriting (web, email, social, scripts)

  • Blog & editorial content

  • Visual storytelling & creative briefs

  • Live event & experiential content

Marketing, Growth & SEO/GEO

  • Content-led growth strategy

  • GEO / AEO (Generative & Answer Engine Optimization)

  • SEO & discoverability frameworks

  • Funnel-aware content planning

  • Performance analysis & optimization

  • Campaign KPIs & reporting

  • Paid + organic alignment

AI & Modern Tooling

  • AI-assisted content systems

  • Prompt design (video, music, copy, visuals)

  • Workflow automation & scale planning

  • AI-human hybrid production pipelines

  • CMS, analytics & marketing stack integration

EXPERIENCE

Creative Strategist & Consultant

Cerebro Works
Helping brands, founders, and agencies think clearly and execute better

  • Built content strategies for B2B SaaS, consumer brands, media, and agencies

  • Led end-to-end campaigns from concept → production → distribution → measurement

  • Developed executive-facing content and thought leadership programs

  • Created scalable content systems (not one-off posts that die lonely deaths)

  • Consulted on brand positioning, messaging, and creative direction

  • Delivered polished decks, scripts, videos, and live presentations

Content Lead / Director

  • Owned content strategy across social, video, podcast, and web

  • Acted as on-camera host, creative director, and editor (yes, all three)

  • Partnered with marketing, sales, and leadership teams

  • Turned complex topics into content people actually wanted to consume

  • Balanced brand voice with performance metrics (without selling my soul)

Entrepreneurial Experience

  • Built and marketed a DTC cold brew coffee brand

  • Developed subscription concepts and direct-to-consumer offerings

  • Negotiated with vendors, partners, and collaborators

  • Learned firsthand how strategy meets reality (and invoices)

Strategy & Planning

  • Content strategy decks

  • Brand voice & messaging guides

  • Editorial calendars & content roadmaps

  • Campaign concepts & creative briefs

  • 30 / 60 / 90-day plans

  • Competitive & content gap analysis

Content Assets

  • YouTube episodes & short-form social clips

  • Podcast episodes (audio + video)

  • Blog articles & SEO content

  • Landing page copy

  • Email campaigns & newsletters

  • Scripts for video, ads, and live events

  • Visual concepts & storyboards

Leadership & Enablement

  • Executive thought leadership content

  • Internal content playbooks

  • Creator guidelines & workflows

  • Presentation decks for leadership & clients

  • On-camera hosting & live presentations

Measurement & Optimization

  • KPI frameworks & success metrics

  • Performance reports & insights

  • Content audits & optimization plans

  • Iteration strategies when campaigns miss (because sometimes they do)

HOW I WORK

  • Strategy first, execution immediately after

  • Humor is a tool, not a gimmick

  • Clarity beats clever every time

  • Systems > one-off wins

  • If it can’t be measured, we define how

  • If it’s boring, we fix it

EDUCATION

B.A., Fashion Design & Marketing — St. Edward’s University (2009)

SKILLS

Creative Strategy • Content Production • Brand Storytelling • AI & SEO/GEO/AEO Integration • Video & Scriptwriting • Campaign Analytics • Leadership & Coaching • Sales Enablement Content

LinkedIn

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