Brand Strategy & Foundational Storytelling
This section is dedicated to the power of authentic communication. Here, I showcase how I translate core brand values and strategic goals into compelling, resonant narratives—from defining a brand's foundational mythology to crafting high-impact music videos and visual stories. The goal is always to build genuine audience connection through creative and strategic execution. I invite you to explore the work below; click on any project to see the full videos and concepts!
Brand Mythology. Human Story
A strategic content piece developed to establish brand authority and thought leadership in the competitive SEO/Digital Marketing space. The core strategy involved creating a concise, engaging narrative that directly addresses a common client pain point (when to start SEO) and repositions the answer as a time-sensitive, audience-centric priority ("NOW and You"). The video serves as a high-value lead-generation asset, demonstrating the firm's expertise and directly positioning their services for content creation and Domain Rating (DR) improvement as the essential next step for viewers.
Generative Content Tactics
An innovative piece of educational content that addresses the immediate need for content marketers to adapt to generative search engines. The strategy behind this video was to capture a rapidly evolving audience by providing concrete, easily implementable steps—from advanced keyword tactics to social media integration—to dramatically boost visibility and engagement in AI-curated results. This project underscores the ability to create timely, relevant content that positions a brand at the forefront of digital marketing innovation.
Driving AI Adoption
A product deep-dive and analysis designed to accelerate user adoption of Google’s experimental Whisk AI tool. This video focuses on the strategic value of image-as-prompt input, positioning the tool as a key asset for evolving creative workflows. The content breaks down the user-friendly features that lower the barrier to entry for beginners while highlighting the robust experimental possibilities that appeal to advanced professionals. The work demonstrates an ability to rapidly assess, communicate, and drive engagement around emerging technology products.
Driving AI Adoption
This project showcases the strategic implementation of AI tools to maximize production efficiency and quality across the entire content lifecycle. The process included leveraging AI for complex topic research and scriptwriting (e.g., semantic search deep-dives), generating graphics and visual assets, and using AI-powered tools for film editing. Crucially, the final delivery utilized AI voice cloning technology to match the channel owner's specific tone, ensuring consistent audience connection and authentic delivery of expert material (like the MUVERA breakdown). This demonstrates a mastery of integrating AI to rapidly produce high-quality, technically sophisticated, and brand-aligned explainer videos.
Pop-Culture Reach
A high-engagement seasonal content strategy piece designed to maximize visibility during the Valentine's Day period. The video successfully targets a dual audience—Rom-Com fans and cynical viewers—by offering a fast-paced, critical yet charming recap. The strategy utilized a pop culture touchpoint (Love Actually) and positioned the content as a "survival guide," demonstrating an ability to generate timely, relevant, and highly shareable content that drives broad audience capture and social media discussion.
Translating Political Complexity
A strategic civic communication piece designed to break down the barrier to entry for complex state ballot propositions. The core strategy involved translating dense, confusing political and legal language into "plain English" using a non-partisan, humorous, and relatable tone ("SAT with BBQ sauce on your hands"). This 17-minute explainer successfully maintains viewer attention by addressing a genuine public need for clarity, demonstrating an ability to produce high-value, long-form educational content that drives civic literacy and informed decision-making without political bias.