Humor Driven Advertising & Recall
This portfolio section is dedicated to proving that laughter drives loyalty and sales. It showcases strategic advertising campaigns that leverage a wide range of comedic techniques—from absurdist retail satire and seasonal parody to subtle, high-concept brand integration (native advertising). The focus here is on creating unforgettable, high-impact content that cuts through noise and achieves exceptional audience recall and engagement. Be sure to click on all projects to see the full videos!
Unforgettable Retail Humor
This \video for "Kiko's Big Bench Bonanza" is a demonstration of Absurdist Humor as a core advertising strategy designed for immediate attention and maximum brand recall in the cluttered retail space. The content deliberately utilizes extreme exaggeration and rapid-fire product listing ("sticky benches," "naughty benches") to create a memorable, unique, and slightly chaotic brand personality. This high-energy spot proves proficiency in crafting copy that leverages humor not just for entertainment, but as a strategic tool to drive traffic, establish an unforgettable tone, and deliver strong, unconventional calls-to-action ("if you find a better deal, you should sit on it!").
Satirical Holiday Ad Campaign
This content piece is a holiday commercial parody designed for maximum seasonal engagement and viral distribution. The strategy leverages highly relatable holiday stress and "questionable consumerism" as the core comedic mechanism, offering a satirical product designed to help viewers "survive the madness." By employing a familiar commercial format and integrating clear social calls-to-action (like, share, tag), the project demonstrates expertise in developing timely, high-impact satirical content that captures seasonal traffic and drives deep audience interaction through shared humor.
Absurdity Sells Services
This project showcases the strategic use of subtle branded content and native advertising to integrate client services seamlessly into high-concept comedy sketches. The concepts, including a travelogue featuring a vacationing Grim Reaper (KAYAK) and an absurd warning about vending machine fatalities (DoorDash), were developed to achieve maximum viewer retention and shareability. The work demonstrates an ability to use morbid and absurdist humor as a successful vehicle for brand integration, making the clients' services (travel planning, fast delivery) the implicit, logical solution within a non-traditional, highly engaging narrative structure, rather than relying on explicit sales language.