Humor Driven Advertising & Recall

This portfolio section is dedicated to proving that laughter drives loyalty and sales. It showcases strategic advertising campaigns that leverage a wide range of comedic techniques—from absurdist retail satire and seasonal parody to subtle, high-concept brand integration (native advertising). The focus here is on creating unforgettable, high-impact content that cuts through noise and achieves exceptional audience recall and engagement. Be sure to click on all projects to see the full videos!

Scroll Stopping Ads

As the on-camera spokesperson and content strategist for MoonBrew, I developed and produced a high-volume library of short-form ads designed to stop the scroll and drive conversions across TikTok, Instagram Reels, and Meta. My process started by studying platform trends, consumer psychology, and top-performing direct-response creatives, then rebuilding those concepts through comedy, relatable storytelling, and unexpected hooks that fit the MoonBrew brand. I wrote, performed, filmed, and edited each piece, constantly testing new angles—from satire and self-deprecating humor to educational and lifestyle content—to identify what resonated most with audiences. Every video was optimized for retention, watch time, and conversions while maintaining a consistent brand voice, demonstrating an iterative, performance-driven creative process rather than producing one-off ads.

Unforgettable Retail Humor

Sign on a rustic storefront advertising a large sale, with chairs and plants outside.

This video for "Kiko's Big Bench Bonanza" is a demonstration of Absurdist Humor as a core advertising strategy designed for immediate attention and maximum brand recall in the cluttered retail space. The content deliberately utilizes extreme exaggeration and rapid-fire product listing ("sticky benches," "naughty benches") to create a memorable, unique, and slightly chaotic brand personality. This high-energy spot proves proficiency in crafting copy that leverages humor not just for entertainment, but as a strategic tool to drive traffic, establish an unforgettable tone, and deliver strong, unconventional calls-to-action ("if you find a better deal, you should sit on it!").

Satirical Holiday Ad Campaign

Cartoon figure of an angry older woman with gray hair holding a sandal, dressed in a floral blouse and red skirt, with large earrings and wearing sandals. Text overlay reads 'Abuelita in the Casita!'

This content piece is a holiday commercial parody designed for maximum seasonal engagement and viral distribution. The strategy leverages highly relatable holiday stress and "questionable consumerism" as the core comedic mechanism, offering a satirical product designed to help viewers "survive the madness." By employing a familiar commercial format and integrating clear social calls-to-action (like, share, tag), the project demonstrates expertise in developing timely, high-impact satirical content that captures seasonal traffic and drives deep audience interaction through shared humor.

Absurdity Sells Services

Cartoon skeleton dressed in black robes sitting on a beach chair, holding a drink with a small umbrella, with an umbrella, and a scythe in one hand. The background shows the ocean, sky, and clouds. Text on the top reads 'Snack Attack' and on the bottom right 'Deadly Facts.' The DoorDash logo is in the top left corner.
A cartoon skeleton dressed in black, sitting on a beach chair under a large orange umbrella. The skeleton is holding a drink with a small umbrella and a straw, and a scythe is positioned nearby. The scene includes a beach with sand, water, and a sunny sky. The words 'Reapers Retreat' are written in bold orange and blue text at the top, and the word 'KAYAK' appears at the bottom.

This project showcases the strategic use of subtle branded content and native advertising to integrate client services seamlessly into high-concept comedy sketches. The concepts, including a travelogue featuring a vacationing Grim Reaper (KAYAK) and an absurd warning about vending machine fatalities (DoorDash), were developed to achieve maximum viewer retention and shareability. The work demonstrates an ability to use morbid and absurdist humor as a successful vehicle for brand integration, making the clients' services (travel planning, fast delivery) the implicit, logical solution within a non-traditional, highly engaging narrative structure, rather than relying on explicit sales language.