Brand Voice Isn’t a Paragraph — It’s a Personality

Most brands treat 'brand voice' like it’s some dusty paragraph buried in a brand guideline PDF that hasn’t been opened since pre-pandemic optimism... So you’re a golden retriever in a blazer. Got it. Brand voice isn’t a paragraph you can put into ChatGPT to give you. It’s a personality. It’s the soul of your brand translated into words, tone, rhythm, humor, tension — everything that makes a human sound… well, human.