Why Most Brand Stories Suck (And How to Fix Yours)
Marketing & Strategy, Branding & Identity, Content Creation & Copywriting, Business Advice / Entrepreneurship, Customer Experience (CX) & Relations, Narrative Structure, Emotional Connection Kiko Lopez Marketing & Strategy, Branding & Identity, Content Creation & Copywriting, Business Advice / Entrepreneurship, Customer Experience (CX) & Relations, Narrative Structure, Emotional Connection Kiko Lopez

Why Most Brand Stories Suck (And How to Fix Yours)

Most brand stories aren’t stories at all. They’re timelines pretending to be narratives. After five minutes of corporate jargon, we all stumble upon the same bland origin: 'Founded in 2012, we are committed to providing innovative solutions...' If you just passed out from boredom, it's okay. The problem is simple: Your brand is trying to be the Hero when it should be the Guide. You are Yoda, not Luke. When you stop trying to be the protagonist and start being the mentor, everything changes.

Read More