Welcome to 2026, where your marketing funnel didn’t just shrink—it vanished. We’ve officially graduated from the 'Assistant Era' into the world of Digital Twins: persistent, always-on silicon versions of your customers that make buying decisions while the humans are still making coffee. If your brand isn’t machine-readable, you’re invisible to the only customer that matters. From Apple’s Bio-Twin to Google’s Commerce-Twin, discover why 'Inference Share' is the only KPI that counts in a world where machines do the shopping.